Many studios have been hit extremely hard during the COVID-19 pandemic and have suffered immensely from a dramatic decrease in student enrollment. In this post, I’ll share with you 7 tips on how I have grown my piano studio during a pandemic by using my piano studio website as a recruiting tool. After reading this post, you’ll have a toolbox of ways you can grow your online studio too!
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Tip 1: If you don’t have a piano studio website, get one!
If you don’t know how to build one, find someone who does. The important thing is that you have an online presence, a place where people can find you, a place where people can contact you.
People are searching online for piano lessons now more than ever before. If you don’t have a website, if you don’t have an online presence, prospective piano students can’t find you. You have to be visible where they’re looking.
You have to be visible where they’re looking.
You don’t need an elaborate website. A simple website with a front page, policy page, piano studio page, and contact form will do the trick.
Go get started right now! Get your website up and running, and be visible so they can find you!
Tip 2: Create a special webpage specifically for online piano lessons
I created an online-specific page on my studio website. It provides lots of information about online piano lessons including policies, equipment, tips for a great setup, a list of platforms that we use, the enrollment process, and more.
It also includes a friendly photo of me in my studio, so prospective parents can see the space where I teach online piano lessons.
I explain everything to prospective parents and answer as many of their questions as I can on my webpage, before they ever contact me. This saves a lot of time and energy in the long run, and generally weeds out parents who are looking for a different type of studio than I have built mine to be. This helps me attract exactly the kinds of students I want to work with.
Tip 3: Use keywords and phrases that prospective parents will search for
Key phrases such as “online piano lessons”, “setting up for online piano lessons”, etc., will help you be more visible when prospective parents are trying to find you. Sprinkle the keywords and phrases throughout your online piano lessons webpage, but be sure it still sounds natural and not forced.
Here are some additional phrases to consider:
- Zoom piano lessons
- Skype piano lessons
- FaceTime piano lessons
- Equipment for online piano lessons
- Online piano teacher
- Zoom piano teacher
- Skype piano teacher
- FaceTime piano teacher
- Setup tips for online piano lessons
- What kind of piano do I need for online piano lessons?
Tip 4: Make it easy for prospective piano parents to get in touch with you
I have a contact form on my website that is easy to find. I receive all of my inquiries about piano lessons through the form. It has been a wonderful tool for my business.
It’s easy to install with a simple plugin, and it’s set up so the messages are sent directly to my email inbox. I can reply to their messages from my business email account, and we can “get the ball rolling” from there. So easy!
I don’t recommend putting your actual email address on your webpage. Spambots will spam your email account with an incredible amount of junk mail if you do that.
Stick with a contact form. It’s a fabulous tool.
Tip 5: Use a “Call to Action” on your online piano lessons webpage
A call to action (CTA) is a phrase that tells prospective parents what to do next, how to proceed, how to get started. You’ve seen these online before, most likely. “Click here”, “Get started”, “Get the details”, “Start now”, and “Sign up today” are all great CTAs for online piano students!
At the bottom of my online piano lessons webpage, I use the CTA “Ready to enroll your child in online piano lessons? Click here and let’s get started!” The CTA is linked to my contact form, so when the parent clicks the link, they’re immediately taken to the contact form so they can contact me to start the enrollment process.
Make it as easy as possible for parents to get in touch with you and get the process started while it’s fresh on their minds. Don’t assume they know what to do next. Tell them exactly what you want them to do. Use a CTA to your advantage, and it will pay off.
Tip 6: Talk about online piano lessons elsewhere on your website
Why limit talking about online piano lessons to just one page? Mention them on your main studio page, mention them in a blog post, or even write a full article about how online piano lessons are a wonderful part of your studio! This will give your website a greater chance of being found in a Google search.
Remember those keywords I mentioned? Use them on other pages too, as long as it makes sense to do that.
Tip 7: Use photos and videos of online piano lessons
What better way to attract new online piano students than to show prospective piano families what your studio has been doing lately! I have an online piano recital video at the bottom of my online piano lessons page to show prospective parents what we can accomplish during our online lessons, and to give them an idea of one type of online piano recital that their child can participate in.
Ask someone to take photos of you in your studio with some of your online piano lessons equipment near the piano, and include your favorite photo on your webpage. Include an online piano recital video or two, as well as online recital pictures.
Show prospective parents the value you can offer their children, and your website will do the work of selling your piano teaching services before they ever contact you.
So there you go! 7 tips for attracting brand new online students by using your studio website as a recruiting tool. Do you have any ideas to add to this list? Comment below!
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